Press Release Details
Balmer Lawrie launches new packaging at Channel Partner Meet 25 August 2012
Balmer Lawrie launches new packaging at Channel Partner Meet
Balmer Lawrie, a pioneer in manufacturing greases in India, launched the new packaging for ‘Balmerol’ in a two day Channel Partner Meet 2012 held on 24th& 25th August, 2012 at Silvassa. Balmer Lawrie manufactures and markets greases, oils & specialty lubricants under the brand name of Balmerol. The Greases & Lubricants business undertook a rebranding exercise recently and the Balmerol logo has been given a new and modern look.This rebranding exercise is in alignment with its goal of not only maintaining its position as the largest manufacturer of greases in India, but also emerge as a globally competitive, transnational lubricants solution and service provider.
Around 60 distributors attended the event and visited the upcoming state-of-the-art Greases & Lubricants plant at Silvassa. Besides Silvassa,the Company has plants in Kolkata, Chennai and Mumbai. Balmer Lawrie is a Mini Ratna 1 Public Sector Enterprise under the Ministry of Petroleum and Natural Gases, Government of India.