Press Release Details

Balmer Lawrie announces its expansion plans for Balmerol 27 April 2015

Balmer Lawrie announces its expansion plans for ‘Balmerol‘
 
 
Balmer Lawrie, the highly diversified PSE, has been a market leader in speciality Greases & Lubricants besides other products and services. Balmer Lawrie has undertaken a comprehensive capacity modernisation and enhancement programme of its pan-India manufacturing facilities for manufacturing the “Balmerol” brand of Lubricants. The Company has now drawn up plans to aggressively market “Balmerol” and has embarked on a massive program to expand its distribution network and double its market share in the next 5 years. The Chairman & Managing Director, Mr Viren Sinha stressed that the major focus would be on the automotive retail business, which will drive growth and profitability and this would be done by leveraging and rapidly expanding the distribution network in focused markets and effective brand building.
 
The Company's R&D centre also known as Application Research Laboratory (ARL) located at Kolkata is the only one of its kind in Eastern India. ARL has provided the “Balmerol” product range the cutting edge technology in speciality lubricants. ARL continuously works very closely with customers and original equipment manufacturers to develop speciality lubricants, meeting their very exacting quality standards. The focus of ARL has not only been to provide tribological solutions but also to work with the Sales and Marketing team on development and commercialisation of new generation lubricants, especially bio-degradable and environment friendly products. The new generation “Balmerol” lubricants not only provides unmatched performance but also has minimal impact on the environment. While some of the long life products especially designed for the automotive sector surpass 150000 km, others in the two-wheeler segment cross 50000 km. ARL also prides on patented synthetic mould oil for steel industries, API CJ4 engine oil, energy efficient synthetic industrial gear oil and a host of other new products and solutions. Besides speciality and contemporary products, the “Balmerol” range also includes conventional products for all sectors. 
 
About Balmer Lawrie
Founded by two Scotsmen, George Stephen Balmer and Alexander Lawrie, in Kolkata, Balmer Lawrie & Co. Ltd. started its corporate journey as a Partnership Firm on 1st February 1867. Today Balmer Lawrie is a Miniratna I Public Sector Enterprise under the Ministry of Petroleum & Natural Gas with a turnover of Rs 2843 crores and a profit of Rs 220 crores. Balmer Lawrie is a much-respected transnational diversified conglomerate with presence in both manufacturing and service sectors. With a rich heritage of nearly 150 years, its first grease plant was built at Kolkata in 1937. It is a market leader in Steel Barrels, Speciality Greases & Lubricants, Travel & Vacations and Logistics.

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